Specsavers was thrilled to welcome top female beauty and fashion blogger AJ Fitzsimons in store this month.

AJ Makeup

AJ developed her love for all things beauty in 2008 after training as a professional makeup artist. As her passion grew AJ decided to launch her successful blog, titled AJ Makeup. Since then she has quickly become one of Ireland’s leading fashion, lifestyle and beauty bloggers, with her Snapchats alone being viewed upwards of 8,000 times.

Quality of her sight

AJ had begun to notice a deterioration in the quality of her sight and was eager for a style upgrade. This prompted her to finally visit her local Specsavers in Liffey Valley for a long overdue consultation.

Following her appointment, AJ said “The service was brilliant, from the moment you step into the store they are there to help”. After her consultation, she spent a while trying on all the designer frames on offer, in the hopes of picking the perfect pair. The popular blogger said “The team at Specsavers were so patient with me as I tried on almost every pair!”


Renowned for her style, AJ opted for four gorgeous pair of frames, including a pair from the Max&Co range and one from Karl Lagerfeld’s popular collection. The new Karl Lagerfeld frames, priced at €189, are both chic and contemporary, channeling AJ own fashionable style.

Honest feedback

AJ appreciated the help from the staff at her local Specsavers when choosing her frames. She said “The provided me with honest feedback, which is so important when you are trying to find the perfect pair of frames”. After the advice, the top fashion blogger opted for frames that channelled different styles, so she could switch up her looks with ease.

Both Max&Co and Karl Lagerfeld’s eyewear collections at Specsavers are made for the fashion and quality conscious customer. With each pair of frames exuding sophistication and glamour, there’s no doubt that these specs will be a massive hit with AJ’s loyal followers.

Designer frames

Across the country, Specsavers has a vast range of designer spec to choose from, including John Rocha, MAX&Co., Karen Millen, Karl Lagerfeld, Cheap Monday and Jeff Banks. What’s even better, Specsavers designer frames are not only stylish but also affordable, with all of the frames included in the two for one offer.

Thank you!

Reflecting on her experience, AJ can’t thank the team at Specsavers enough, “I can’t tell you how thankful I am for all the staff who were working at Specsavers Liffey Valley, they were exceptional to deal with and made my whole experience so enjoyable”.

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