The Gruffalo eyewear launches with in-store competition
Celebrating its 15th anniversary, one of the world’s best-loved monsters has emerged from the deep dark woods to make an exclusive appearance on a NEW children’s eyewear range, available now at Specsavers Wexford.
To celebrate the launch of the new range Specsavers Wexford are running an in-store competition giving fans of The Gruffalo a chance to win a hamper bursting with lots of The Gruffalo goodies. Any child (under 16 years) who enters the store from now until Sunday 18 May 2014 will be given a free raffle ticket which will be entered into the draw.
The Gruffalo Eyewear Range
Children’s and parents favourite, The Gruffalo, has teamed up with Specsavers to launch a monstrously exciting new eyewear range available exclusively in Specsavers stores nationwide. The selection of six styles for boys and girls, priced at €55 or free with an under-12s’ HSE optical voucher.
Daryl Shute, Brand Director at Gruffalo brand owners, Magic Light Pictures says: ‘Engaging with the Gruffalo book inspires so many young children and supports creativity and imagination. We're really pleased to be introducing a fun new range of reading glasses as well now which we’re confident young children will enjoy wearing.'
Under-16s can avail of SuperTough single vision lenses free in their glasses. Made from Trivex, a high tech lens material with in-built protection and strength, they’re lightweight, block 100% of harmful UV rays and provide high-impact resistance. As it’s handy to always have a backup pair, Specsavers is now offering customers a second pair of glasses, from the same price range, to the same prescription, for only €24.