In celebration of the launch of Kylie Minogue’s eyeware range at Specsavers Athlone, the store held an exciting competition for one lucky customer to win a pair of frames from the range, exclusive to Specsavers.


Staff on the day embraced the glamour of Kylie, sported gold sashes and played Kylie’s music throughout the day. Customers to Specsavers Athlone were invited to browse the range in store and were asked to guess Kylie’s height and complete her song lyrics in order to be in with a chance to win a pair of frames.


Pictured are Specsavers optical assistants Martina Donnelly, Gillian O'Grady, Michelle McConnell, Caroline Lowry and Anne Marie Doyle alongside dispensing optician Tom Gale celebrating the launch in store.

Hugh Morris said

Hugh Morris, store director at Specsavers Athlone commented on the occasion, ‘We are delighted to welcome the Kylie Minogue eyewear range to Specsavers Athlone and felt a fun in-store event would be the perfect introduction to the range for our fashionable customers.’


The new collection of 25 glasses is a stunning combination of elegance and edginess. Kylie describes her glasses designs as a mix of modern classics, subtle bling and reinvented vintage, drawing inspiration from different eras in a variety of shapes, colours and textures. Each frame features a striking angled temple and her iconic ‘K’ tag for a chic but understated hint of Kylie glamour.

Check out Kylie Minogue’s debut eyewear collection, now available at Specsavers Athlone, with frames priced at €149 and part of Specsavers 2 for 1 offer.

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