News

Specsavers supports healthy eyes awareness week

18 January, 2018

Nearly all (94%) adults living in Ireland would rank sight as the most important of the five senses, according to new research by Specsavers.

Healthy eyes awareness week

But despite that, the stats reveal that almost half of the population are not prioritising their eye health by getting their eyes tested every two years, as recommended.

Healthy Eyes Awareness Week, taking place from 15 – 21 January 2018, is aiming to turn that around.

Led by the Association of Optometrists Ireland (AOI) and the Federation of Ophthalmic and Dispensing Opticians (FODO) Ireland, the initiative is all about promoting the broader eye health benefits of routine eye tests. 

Lack of awareness

A lack of awareness of the recommendation to have one every two years is the most significant factor, with one in three respondents claiming that.

Other reasons include being too busy to have an eye test (22%), considering it is too expensive (17%) and a lack of awareness around PRSI optical benefits (33%). With the new PRSI optical benefits introduced last year and great value offers available at Specsavers, there is no reason that all adults should not prioritise their eyes in their overall health check.

To support the Healthy Eyes campaign Specsavers is teaming up with National Council for the Blind Ireland (NCBI) to raise awareness of the importance of regular eye tests to help reduce preventable sight loss.

Specsavers involvement

Specsavers Ireland Chairman Kerril Hickey said: ‘We want to help educate people about the importance of looking after our eyes, as the gift of sight is something that many of us take for granted. An eye test at an opticians provides a comprehensive health assessment of the eyes and can detect signs of a number of sight-threatening conditions, including cataracts, which if detected early can be more successfully treated.'

Kerril, a qualified optometrist of 22 years, continued: ‘Many of us resolve to improve our lifestyle in the new year, yet few of us probably think about booking an eye test as part of that. This campaign is not just about focusing on eye health for one week in January, it is about making your eyes a priority for 2018 and spreading the importance of eye health to your family, friends and colleagues.

'We introduced free digital retinal photography as part of our regular eye tests several years ago across all stores, allowing us to detect and monitor many conditions, including glaucoma, diabetes, high blood pressure and in extreme cases, tumours.’

Innovative technology

Cutting edge eyecare technology is found throughout the store, including Digital Precision Eyecare, a new way of selecting and fitting customers’ glasses using imaging software on tablet devices.

What’s even better, is that with Specsavers you can now book your eye test within seconds online.

Supporting Healthy Eyes Awareness Week 

To support Healthy Eyes Awareness Week, the AOI, FODO Ireland, and Specsavers are encouraging people to post a photograph of themselves on social media using the hashtag #EyePledge and holding the Healthy Eyes pledge card. 

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