News

Athlone introduces luxurious Balmain range in style

09 November, 2017
The store is holding a stylish night for its customers on Friday, 10 November
The store is holding a stylish night for its customers on Friday, 10 November

In celebration of the launch of Balmain’s eyeware range at Specsavers Athlone, the store is holding a stylish night for its customers on Friday, 10 November.

The Parisian fashion label is the latest designer collection to be unveiled at Specsavers Athlone and is available in-store from Wednesday, 08 November.

In-store event

The in-store event will take place from 6.30pm till 9.00pm this Friday and guests will be invited to enter a giveaway for a chance to win a pair of the much-sought after designer glasses. To help celebrate the launch of Balmain at Specsavers Athlone, customers will be treated to a glass of prosecco, canapes and other decadent refreshments throughout the evening.

Balmain

Keith McCallion, store director at Specsavers Athlone said: ‘We are delighted to invite guests to Specsavers Athlone this coming Friday, 10 November, to help us welcome the Balmain eyewear range in style. Balmain is a fantastic fashion brand and we know our customers will enjoy our glamourous in-store event, in keeping with the Balmain brand.’

New range

The Balmain range features 17 exclusive styles - 13 glasses and four prescription sunglasses. Each pair has been inspired by Balmain’s structured and expertly crafted clothing.

Featuring upswept cat’s eye designs, as well as classic round and exaggerated angular shapes, the strong yet feminine statement frames evoke elegance with a Balmain aesthetic. Meticulously designed Balmain brand details can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments on the frames inspired by the Balmain belt chain collection.

With two complete pairs for €239, the range will be available at Specsavers Athlone stores.

All Athlone store information