Francis Brennan launches Specsavers Sound Check Ireland 2017

30 May, 2017
Sound Check
Francis Brennan at the Sound Check Ireland launch

Francis Brennan launched Specsavers Sound Check Ireland 2017, a campaign that encourages Irish adults to take a more proactive approach to their hearing health. A recent research commissioned by Specsavers revealed the majority of Irish adults (69%) have not had their hearing tested in the last five years.

Mobile hearing vans

Two Specsavers mobile hearing vans will tackle the issue by travelling across the country to raise awareness of looking after your hearing.

Proactive approach

Francis, who fronts RTÉs popular show At Your Service, was highlighting the importance of taking a proactive approach to hearing loss, which affects around one in six Irish adults. Despite the high statistic, the main reason people cited for not getting regular hearing tests is that they believed their hearing to be fine.

However, hearing loss can be gradual and many people might not notice that they are struggling. Without treatment, hearing loss can lead to depression, frustration and anxiety. On a positive note, Francis used the launch to stress that the speed of deterioration and effects can often be reduced with hearing protection and early intervention.

Hearing health

Speaking about his involvement with the campaign, Francis said: 'Like many Irish adults, I have often taken my hearing health for granted, not prioritising it as an essential contributor to my quality of life which allows me to do my job happily and healthily.

'Like all parts of our body, our ears are susceptible to ageing and deterioration, which is why it is important to get regular hearing checks, so like me, you can continue to live life to the full. Now more than ever, I would encourage anyone that is concerned about their hearing to avail of a free hearing screening and consultation at Specsavers.' 

Hearing tests

Specsavers audiologist Jeff Walbran commented: 'Specsavers recommends that those over the age of 55 should have their hearing tested every two years. Because of the slow progression of hearing loss, it frequently goes unnoticed and can take up to 10 years before the problem is identified.

'Untreated hearing loss can affect every aspect of life and lead to depression and social isolation which is why early diagnosis is key. Identifying the problem early and addressing hearing loss with an expert can mean preserving the ability to communicate with friends and family well into later life.

'Sound Check Ireland is designed to ensure that anyone who is concerned about their hearing has access to free and professional advice.' 

Common condition

Hearing loss is one of the most common conditions affecting older people and while there is a resistance to get hearing tested and acknowledge hearing loss, attitudes towards wearing hearing aids seem to be shifting, with the vast majority of people surveyed (90%) saying that they would wear them if it was recommended.

Modern hearing aids are discreet, can improve both hearing loss and overall quality of life, and Specsavers offers good value for money. Stores nationwide have an extensive range of hearing aids featuring the newest innovations with highly trained hearing healthcare professionals that will help you pick the right device for you.

Comprehensive hearing service

Specsavers Hearing Centre's are managed by a qualified audiologist and highly-trained staff. Each store boasts hi-tech facilities and sells quality hearing aids at great prices. Specsavers' comprehensive hearing service includes impartial and expert advice, fitting and aftercare and in most cases we can fit your hearing aids on the same day as your test.

Find your nearest Specsavers audiologist store