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Darren Kennedy launches his Recommends Collection for Specsavers

05 May, 2016
Darren Kennedy Recommends collection.
Darren Kennedy teams up with Specsavers to launch his favourite seasonal glasses selection

Fashion designer, TV presenter and Irish style icon Darren Kennedy has teamed up with Specsavers Ireland as an official ambassador for the brand.

Darren Kennedy

Renowned as one of Ireland’s most fashionable specs wearers, Darren has collaborated with Specsavers to create the Darren Kennedy Recommends collection - a carefully curated seasonal edit of his top glasses for men and women across spring, summer, autumn and winter. Darren has gone through the extensive range of frames at Specsavers to select his top 12 frames for each season.

Fashion advisor and ambassador

From his own tailored suits collection, to his expert style credentials, Darren has continued to make his mark on fashion not only in Ireland but also in the UK, and is thrilled to be working with Specsavers as fashion advisor and ambassador.

Darren says: ‘My glasses are a huge part of who I am and what my style is. A pair of frames can transform not only your look but also a face. The right pair of specs can really bring your personality to life and that’s what I am hoping to do with my edit of recommended frames this summer. I want people to not only look good but more importantly feel great in their specs.’

Hottest accessory

‘No longer just a necessity, glasses are becoming more of a fashion accessory, even style conscious people with 20/20 vision are wearing glasses to add to their look. I’ve gone through thousands of frames that Specsavers have to offer to select 12 key glasses that I think are of the season and will be this summer’s hottest accessory, whether as standard glasses or even sunglasses.’

Speaking about the partnership, Specsavers Ireland Chairperson Sinead Clohessy says: ‘We are delighted to be partnering with Darren Kennedy as our fashion advisor and ambassador. Darren’s personable, friendly and fashion forward approach ties in with our own brand qualities making us the perfect pair. With Darren we are hoping to give people the confidence to proudly wear their frames and showcase their personality through them.’

Bright colours

Taking inspiration from the bright colours of summer and the orange hues seen on the spring/summer catwalks, Darren’s female picks include the vibrant Elara frames (€189) from Specsavers’s aluminium range, as well as the more subtly colourful Talutahs (€89), an orange and tortoiseshell frame. Keeping a focus on colours but also looking at textures Darren’s picks for men include the Tommy Hilfiger 82 (€189), a rich tortoiseshell front frame with a wood effect temple detail giving a vintage yet fresh summer look.

For a stylish staple, Darren has selected the Hackett Carnaby (€189) frame, a black and tortoiseshell laminated acetate with a matt finish giving this frame a twist on the classic.

Available now exclusively at all stores nationwide, the summer collection consists of six male and six female frames, retailing from €89 to €189. Each pair of frames in the range includes single vision lenses, scratch-resistant treatment and are included in Specsavers’ current two for one offer.

To view Darren's full colllection and to find your nearest Specsavers store click here