ComFit range launch as specs style has never been so comfy
This autumn sees Specsavers launch its most comfortable range of frames yet, having been tried, tested and approved by the very customers that asked for them. Designed specifically to provide complete comfort for older glasses wearers, the new ComFit collection has launched in Specsavers stores nationwide.
Research and development
It follows an extensive research and development effort, which culminated with a dedicated focus group of customers trialling the glasses. The team of 19, all aged over 70, were invited to swap their regular specs for a pair from the new ComFit range and were encouraged to keep a week-long diary about their experiences.
The feedback was then discussed through a series of interviews where these customers were able to talk about what they liked and how the frames could be improved.
Variety of styles
The range includes 20 female and 19 male glasses, features a variety of sleek and sophisticated styles in a multitude of modern, lightweight materials. From sporty metal and acetate, rimless and semi-rimless frames and clip on polarised lenses for sun protection, there is a style to suit everyone.
Furthermore, all the ComFit glasses incorporate a combination of Specsavers’ specially designed comfort features, including flexible hinges, comfort nose bridges, soft silicone pads and temple tips, to provide customers with the ultimate fit and wearability.
Specsavers’s clinical spokesman Dr Nigel Best says: ‘We know that older glasses wearers can have different needs when it comes to the fit and feel of their specs. The testimonials we received from our focus groups helped shape the ComFit collection, ensuring it provides older customers with the comfort, quality and style they demand. ‘The nose bridges and pads designed to provide additional comfort were very popular, and many customers said the wide range of different styles meant they were able to find the perfect pair to suit their face.’
The ComFit collection is available in Specsavers’ 50 stores nationwide from Monday 5 September. Priced at €149 each, they are available as part of Specsavers’ 2 for 1 offer.