Singer-songwriter Chris de Burgh and his daughter Rosanna Davison, launched the fourth Specsavers Sound Check Ireland Roadshow 2015.
One in six
In Ireland one in six adults suffer from hearing loss, either as a result of the natural ageing process or exposure to loud noise levels over a prolonged period of time.
'The Lady in Red'
At 66, Chris de Burgh understands the importance of looking after your overall health, in particular your hearing. The singer, best known for his 1986 love song 'The Lady in Red', and his daughter, model and nutritionist Rosanna Davidson, were both on hand at the launch of the 2015 Specsavers Sound Check Ireland Roadshow to talk about the importance of maintaining hearing health and encouraging parents to get their hearing tested.
Ability to hear
Speaking at today’s launch, he said: ‘The ability to hear is a fundamental part of who I am and what I love to do. My career has always required me to be aware and proactive in terms of my hearing health. This consciousness has allowed me to understand the need for increased awareness amongst Irish people around the causes, symptoms and, more importantly, the treatments available for hearing loss. Friends and family through the years have had hearing difficulties and my advice has been to always seek expert opinion as soon as symptoms begin. The Sound Check Ireland roadshow offers people the chance to speak to experts and have their hearing screened.’
Fourth year travelling around the country
The Sound Check Ireland roadshow is now into its fourth year travelling around the country and providing individuals with free hearing screening. Sound Check Ireland gives people the opportunity to speak to a qualified Specsavers audiologist about any concerns they might have, and avail of a complimentary hearing test.
Advocating healthy living
Rosanna Davison spoke about the importance of children encouraging their parents to take care of their health: ‘My dad and I are incredibly close so it makes sense that I’m always checking up on him and ensuring he’s taking care of himself as most daughters do! On top of that I advocate healthy living everyday – eating right, exercising, and hear care is definitely part of the overall picture. For example, many people don’t know that hearing loss can sometimes be linked to depression or an early sign of Alzheimer’s disease. It’s important to ensure your parents are taking care of themselves and the roadshow is a great way to begin having these conversations and getting proactive about hearing health together.’
Deterioration in hearing
Specsavers audiologist Rory Perry said: “It is alarming that people would feel that hearing loss is just something to be accepted as part of growing old. Like all parts of the body our ears are susceptible to the aging process; however, people need to recognise that, just like getting glasses for poor eyesight, deterioration in hearing can also be managed.”
The good news is that wearing hearing aids can really help. Thanks to major technological advances, today’s digital hearing aids work more effectively than ever and look great. Some are so small that people can't even tell you’re wearing them. Mr. Perry concluded: “Today's models are slimmer, lighter and more discreet than ever before. A hearing aid should be custom made for your ear and at Specsavers we make sure each one fits perfectly.”