Specsavers Liffey Valley was thrilled to welcome Darren Kennedy and his mum into the store. The fashion designer, TV presenter and Irish style icon recently teamed up with Specsavers Ireland as an official brand ambassador.

Renowned as one of Ireland’s most fashionable specs wearers, Darren has collaborated with Specsavers to create the Darren Kennedy Recommends collection - a carefully curated seasonal edit of his top glasses for men and women across spring, summer, autumn and winter.

Serious styling 

Darren popped into the Liffey Valley branch to speak to customers and show his beloved mother his new collection. The style icon’s mother was treated to a serious style upgrade as Darren helped her select a brand new pair of specs from the range. While there Darren talked through his new edit with customers, as he offered fashion advice and help to those who were picking out their new frames.

Darren says: ‘My glasses are a huge part of who I am and what my style is. A pair of frames can transform not only your look but also a face. The right pair of specs can really bring your personality to life and that’s what I am hoping to do with my edit of recommended frames this summer. I want people to not only look good but more importantly feel great in their specs.’

Darren Kennedy Reccommends collection

Speaking about the visit, Specsavers Liffey Valley Director Lisa Walsh said: ‘We were thrilled that Darren popped into the Liffey Valley store. It was so lovely to meet him and have the opportunity to talk about his new edit. It’s fantastic that Specsavers Ireland is now partnering with Darren Kennedy as a fashion advisor and ambassador. With Darren as an ambassador we are hoping to give our customers the confidence to proudly wear their frames and showcase their personality through them.’

Available exclusively at all 50 Specsavers Ireland stores nationwide, the Darren Kennedy Recommends summer collection consists of six male and six female frames, retailing from €89 to €189. They are also included in Specsavers’ two for one offer.

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