Music, technology and now eyewear - just some of the many industries pop star will.i.am has turned his hand to. Now, the self-professed creative innovator has applied his passion for fashion and design to eyewear with his new range for Specsavers.
The collection is heavily inspired by the rare vintage shapes worn by iconic '80s hip-hop artists including Run DMC and Flavor Flav, giving classic and iconic styles a futuristic twist.
Specsavers recently teamed up with fashion bloggers It's Lina Mar, Quyen Mike, Fresh Lengths and Akash Mehta to launch the collection.
'What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra 'oomph', while remaining entirely wearable.'will.i.am W07V
'I've worn specs for as long as I can remember. We couldn't afford the same glasses as my hip-hop heroes were wearing, I bought my first ones at a gas station.'will.i.am W09V
'Glasses are the best way to make your outfit look fresh, put together, yet unique. If I am going to take the time make to sure my shoes, coat and hat look good together, I'm always going to complete my outfit with the perfect glasses.'
'The aesthetic and design sensibilities have been adapted in a unique way for my Specsavers range.'will.i.am W02V